An iPod ad sync launched Feist’s career!

As a daughter of an abstract expressionist university lecturer, Feist’s artistic path was clearly laid out with interests in dance, paint, film and music.

All these elements come together in the music video for 1234. Feist has in 2009 said that she is taking a short break before the next album will be recorded.

With over a million copies sold of The Reminder, critics eagerly awaited the follow up.  iPod Nano ad or not, everyone gave Feist’s follow up a listen.


1234 is a song from Feist’s third studio album The Reminder (2007).

The success of 1234 is largely linked to the song being featured in the apple ipod nano ad. Before the worldwide reach of the ad, 1234 had moderate success with 2.000 singles per week, the week after the ad came out, sales rose to 19.000.

Feist could on the back of such a synchronization launch her career on a different level.

The video was shot in a single take, giving the choreographed dance a fantastic depth, turning the sweeping camera motion into a great experience to watch. Ironically the “making of video” is cut like a traditional music video.

Director Patrick Daughters and Choreographer Noemie Lafrance obviously had a huge part in the success of this genius video.

Combined with Feist’s great arrangement and songwriting (co wrote with Sally Seltmann) 1234 became one of the big songs in 2007 and reached a world wide audience.

Nominated for 4 Grammy Awards and reaching #17 on Rolling Stones “Greatest Songs of 2007”, the song did stick in everybody’s mind.

In retrospect the sound of the recording might be seen as representative for the sound of ’07. Retro without any fear of using instruments that a few years earlier might have seemed uncool.

Feist might not have brought back the Banjo, but she certainly did make it fit in a hit.

1234 – Chords & Guitar Lessons

Feist’s 1234 is played in drop D tuning, this means that you lower the 6th string from an E to a D.

Because of the drop D tuning, we need to alter the way we fret a G chord, the root will be on fret 5, rather than 3.

Go to 1234 – Chords & Guitar Lessons.

1234 – Lyrics

One, two, three, four
Tell me that you love me more
Sleepless long nights
That is what my youth was for

Go to 1234 – Lyrics.

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