1234 Feist

'1234' is a song from Feist's third studio album "The Reminder" (2007).

The success of '1234' is largely linked to the song being featured in the apple ipod nano ad.
Before the worldwide reach of the ad, '1234' had moderate success with 2.000 singles per week, the week after the ad came out, sales rose to 19.000.
Feist could on the back of such a synchronization launch her career on a different level.

'1234' is shot in a single take, giving the choreographed dance a fantastic depth, turning the sweeping camera motion into a great experience to watch. Ironically the 'making of video' (shown below) is cut like a traditional music video.

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1234 Success

Director Patrick Daughters and Choreographer Noemie Lafrance obviously had a huge part in the success of this genius video.

Combined with Feist's great arrangement and songwriting (co wrote with Sally Seltmann) '1234' became one of the big songs in 2007 and reached a world wide audience.

Nominated for 4 Grammy Awards and reaching #17 on Rolling Stones "Greatest Songs of 2007", '1234' did stick in everybody's mind.

In retrospect the sound of the recording might be seen as representative for the sound of '07. Retro without any fear of using instruments that a few years earlier might have seemed uncool.

Feist might not have brought back the Banjo, but she certainly did make it fit in a hit.